Aerohart

Luxury Aviation Product Range

Aerohart is inspired by the lines, colours and textures of the natural world, from the sky to the ocean, to the lands we fly over. They are motivated by best-in-class design with a world-class collection that can withstand the rigours of aviation life whether you're a pilot or passenger. The result is practical and durable aviation equipment that not only looks beautiful but performs at the highest levels. The product range combines precision engineering with sophisticated style to provide an elevated user experience, while focusing on equal parts usability and desirability.

CDG Scope of Work

Industrial design, packaging design, approach to market innovation strategy, project management, new business development support, new product development, prototype manufacturing management, mass production supply chain management.

Design Group Partners

L CC
Brand strategy, corporate identity

BDO
Grants & funding

DCC
IP protection

About Aerohart

Aerohart founder Yolande Woods loved flying from an early age; the freedom and the adventure. As a pilot she wanted to design her own experience. So she began searching for stylish accessories befitting her gorgeous aircraft. She quickly became discouraged by the lack of options. Everything came in one colour (black), the designs were clunky and few allowances had been made for aviation advancements such as the use of iPads for navigation. In collaboration with CDG, Yolande produced a world-class collection that can withstand the rigours of aviation life whether you're a pilot or passenger.

In-Flight Experience

From the form and material language of the Torres bag and satchel, to the precision engineered Gething Wipes Dispenser, the Aerohart product range aims to set a new standard in aviation user-experience. The use of soft leather, eucalyptus green, rich golds and browns, aluminium, and brass is inspired by Australian culture and reflects aircraft materials, while the rigorous investment into research, design, prototyping and engineering reflects the luxury market positioning.

Aircraft Grade

Aviation gear is highly weight-sensitive; overcoming a development hurdle was to drive the aluminium weight down whilst maintaining manufacturability. The Gething Wipes Dispenser streamlines the hand-cleaning process, adding a touch of sophistication and style to the experience for helicopters, jets, planes and vehicles. This all-in-one solution provides multiple mounting options: back of the seat or suctioned onto glass. With a large opening allowing for access to wet wipes and replacement of wet-wipes ie. leather, hand or instrument wipes. Consideration was made for the used & dirty wipes, with a bin to receive the used wipes to ensure cleanliness & hygiene.

First In Flight

Traditional flight bags are uncomfortable, bulky, and unsightly. The Torres Bags include a variety of features addressing critical issues with current flight bags. Gender-neutral by design, and the first flight product line considering female users; propelling the industry forwards. Issues of safety, usability, weather resistance, adjustability, and versatility have been tackled. The satchel is designed to hold maps, tools, kneeboards and iPads, the Flight Bag can hold personal items such as headphones, hydration and sustenance. The carefully considered design details and rich colour, material and finish choices allows the brand to target a broader market segment than traditional flight bags.

Above And Beyond

The use of magnetic fasteners provides a secure, adjustable, and easy-to-use fastener that can be maintained and repaired. The innovative weather-resistant features are designed to minimise wear and tear. The Torres Flight Bag & Satchel are durable and long-lasting, demonstrating the commitment to conscious design and sustainable practices. The bag's custom-moulded rubber base is gentle on the plane's wing and does not scratch the aircraft.

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