The Situation
It is a battle to be in business today. Post GFC, Australian companies are doing it tough competing in the new global economy.
Clandestine Design Group has battle experience competing on a global scale.
The Australian market is small and we can be impacted significantly by shifts in the global economies and technological trends such as the internet of things (IOT) for example. Consumers can now buy intelligent products that have the power to disrupt local companies and services online with the simple click of mouse.
Its' more important than ever that what your offering is the best, first and different in the new global market. In response to this situation, some local industrial firms such as CDG have stepped up to use design more strategically to help their Australian clients.
Not only do designers still need to create world class product user experiences, but they now must use their design skills to help create brand loyalty by enhancing a client's customer experience also.
Design strategy and tactics now need to be applied to the entire customer experience supply chain, from their initial moment of awareness or need to purchase to the very end of the products user experience life-cycle.