Cool Frank

Sink Organiser

Cool Frank is the only sink organiser you'll ever need, allowing you to say good-bye to single-use plastic and crowded sink tops.The little unit combines hand soap, detergent, dish brush and washer drying rack into a small, stylish and highly functional bench caddy. The device addresses market latent demand for a stylish, practical, and ecologically friendly on-kitchen-bench wash and hygiene solution, and despite its understated appearance the organiser is jam-packed with useful innovations and clever features.

CDG Scope of Work

Industrial design, packaging design, project management, new business development support, new product development, prototype manufacturing management, mass production supply chain management.

Design Group Partners

LCC
Brand strategy, corporate identity.

Production Partners
Manufacturing supply chain.

About Cool Frank

Cool Frank's founders Bec and Sian set about overcoming two major challenges in the design and development of the Cool Frank Sink Organiser. The first was how to create a new product that improves the function and performance of cleaning duties around the kitchen sink while remaining aesthetically pleasing for modern home interiors. They wanted to design the ultimate organisational products that made our homes feel luxe and lovely - but were still practical, simple, and safe for the earth. The growth of Cool Frank has been a labour of love; creating a brand that keeps everyday spaces organised with style, while juggling 5 kids and corporate careers in the mix. A successful Kick-starter campaign was used to bring the product to market, launching a new Australian Homewares Business for the founders.

Everything In Its Right Place

The Cool Frank Sink Organiser has an exceptionally clean, modern, architectural and interior design-focused aesthetic. This not only increases its perceived value, but also gives it the visual right to remain on the Kitchen Bench, a part of the house, behind the sink, ready for use.

This constant presence improves its user function and satisfaction. The ease with which hygiene and cleaning tools can be accessed, used, and neatly stored makes even the most mundane cleaning tasks far more efficient and enjoyable.

The stable base and easy to access liquid dispensers means that little kids can interact with the sink organiser on the sink without the need to open the below cupboard. This area is fraught with danger as it is a likely storage zone for far more dangerous chemicals used around the house.  

More Than Meets The Eye

The Sink Caddy is a market-leading innovative product. Other rivals provide on-bench solutions, but do not have their own brush and wash liquid dispensers. As a result, the third-party items used in these competing solutions are unsightly and obtrusive in a modern and tidy kitchen setting.

The system is also modular and adaptable to peoples’ storage needs and customisation of layout. All components with the product suite are BPA free and food grade where appropriate. 

Cool Frank is also dedicated to providing its devoted client base with a steady supply of items that wear out over time, such as dish sponges and microfibre cloths.  Where possible, wearing elements of a product have been separated in assembly to help reduce waste, cost and recycling. 

Designed For The Future

Bec and Sian, both mums of small children, believe it is critical to teach their children to undertake simple duties like washing the dishes or washing their hands in a timely and effective manner. The ease of usage provided by the Cool Frank product removes obstacles for both the small and older helpers around the house.

Bec and Sian are also very concerned about their children's future, and they believe it is vital to deliver modern kitchen convenience without the waste and environmental burden that is so common in the consumer dishwashing and home hygiene industries.

So, in summary, the product's design impact is both direct in terms of developing a flourishing business and indirect in terms of supporting better hygiene, better human behaviours, and ideally a healthier world.