CDG’s client Next Level Racing Wins Gold Good Design Award
In an online announcement our client, Next Level Racing’ | F - GT Lite received a prestigious Good Design Award Gold Accolade in the Product Design Sport and Lifestyle category in recognition for outstanding design and innovation.
The Next Level Racing F-GT Lite is the world's first portable and hybrid cockpit allowing users to switch between true ergonomic race positions for both Formula and GT Racing. Adaptable and compact for storage it's the ideal cockpit for any user with limited space.
The Good Design Awards Jury praised Next Level Racing | F - GT Lite, commenting: “A targeted solution utilising clever design to balance the commercial opportunity: the right visual appeal and simple adjustability between Formula and GT for those on a tight budget and with the need for easy fold-up and storage. There's also nice innovation with the adjustable hubs. It's a cleverly conceived and executed total package that is highly desirable. ”
Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.”
“There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” said Dr. Gien.
“Australia’s Good Design Award is more than a symbol of design excellence - it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world,” said Dr. Gien.